Dates: February 3 – 8, 2012
Location: VIPArtFair.com
Tickets: Visiting VIP 2.0 is free.

“Enter the art world online”. VIP is the only art fair that is exclusively accessible on the internet. The world’s most prominent contemporary art galleries are part of it, and of course most of the works are paintings, sculptures and photographs.

This year Rhizome was asked to participate and curator Lauren Cornell asked me to present my websites in the booth. Doesn’t it make sens to show online artworks at an online art fair?

You can see a video-tour of my booth here.

Press release by Lauren Cornell:

Rhizome is pleased to present a solo exhibition of work by outstanding artist Rafaël Rozendaal, who is known for his trailblazing explorations of the web browser, and for his forward-thinking contributions to the curation and sale of digital art.

Rhizome will present eight recent works by Rozendaal at the VIP Art Fair, all unique websites, each one an animation representative of the artist’s exploration of the browser as a limitless pictorial space. Here, in the ‘white walls’ of the online VIP Art Fair, each work is represented as a screenshot: a single frame that also includes the browser window that demonstrates how these works exist natively online. Colorful, minimal and redolent with feeling, the exhibited works range from figurative, such as Hot Doom. com’s depiction of a volcanic explosion, to abstract, as seen in From The Dark Past. com’s rendering of a scorched emotional terrain. Rozendaal’s formal aesthetic—his tendency to render commodities, like popcorn, or familiar scenes, like sunsets–recalls Pop art’s interest in the mass market and kitsch. Yet, in these works, each image has been pared down, stripped of idiosyncrasies related to place or time, and transported into a visual language of computer graphics and figuration–a language the artist suggests is more ‘universal’ today.

Rozendaal is noted not only for his own digital work, but for his inventive, free-form curatorial project BYOBthat has been staged around the world, and his contract that outlines how a browser-based work can be sold. This contract applies to all works for purchase at VIP Art Fair, and is available online here. As an organization dedicated to advocacy of digital art, and education around its history, preservation, and exhibition, Rhizome is proud to share Rozendaal’s contract within the VIP Art Fair as an example of an artist’s bold move towards defining best practices around the sale of digital art. Proceeds from the sale of Rozendaal’s donated works will be split between the artist and Rhizome.